Why Choose Verity Frearson?
Harrogate's leading independent estate agency: Passionate, Professional and Proactive about property.
Verity Frearson is a general practice estate agency with traditional values and a modern approach, specialising in property sales, lettings, surveys and financial services.
Established and Successful
Verity Frearson has been selling properties in Harrogate and the surrounding areas for 85 years. Our service is known for its professionalism and integrity, with a reputation for hard work and honesty. A team of proactive and dedicated sales staff contribute to the firm's ongoing success.We are proud of our 'top selling agent' status. The independent company For Sale Sign Analysis confirmed Verity Frearson as the market leader in the Harrogate district for quarterly surveys throughout 2005, 2006, 2007 and into 2008 with more Sold signs out there than any other agent.
Local Knowledge
Our directors and staff live and work in the area, all possessing in-depth local knowledge of the market in which we operate. We offer expertise in your local marketplace and are able to advise on valuations, specific market trends and a wealth of other local information and contacts.Independently or corporately owned?
Our business depends on us successfully selling property in the local area. Buyers prefer to work with local experts who are in the know, rather than a corporate national chain with token representation in the area.
Some agencies are owned and managed by large institutions that have more of a focus on selling financial services than they do on selling property. Verity Frearson is 100 per cent independently run by two Chartered Surveyors, Martin Verity and Steve Archer.
The Guild of Professional Estate Agents
As a Guild Member, we have been carefully chosen to join over 600 independent, successful estate agents across the UK. Like-minded progressive agents use their combined strengths to provide a wider market place of properties for sale.Members of the Guild are ethical, professional and adhere to a code of conduct - providing you with a valuable reassurance as to the quality of our service.
Verity Frearson is also a member of the Royal Institution of Chartered Surveyors.
Risks of overpricing
Verity Frearson wants to get the best possible price for your home. Unfortunately other estate agents will deliberately overvalue your home just to get the instruction; however this does not mean you end up with more money.Buyers will spend months looking for the right property and know an overpriced property when they see one, and will simply walk away.
If you put your house on the market at too high an asking price, it will languish there while other more sensibly priced properties sell around you.
Buyers notice the amount of time a property is on the market and will question, is there something wrong with it?
Many buyers won't make a low offer for fear of insulting the seller, so they just go away without even giving you the chance to negotiate.
Even when you reduce your price, it can become difficult to persuade buyers to reconsider a property which they have already rejected. Therefore accurate pricing from the start makes the selling experience hassle-free.
Quality Advertising
At Verity Frearson we ensure the maximum exposure for your property. Regular and high quality advertisements in local and regional press present an opportunity to the widest pool of potential buyers.Using imaginative photographs and detailed floor plans, we design quality sales particulars that create 'stand-out' for your property.
Harrogate´s famous property gallery
Verity Frearson´s prominent Albert Street corner showroom with eye-catching and large format window displays is the envy of the town´s other estate agents as its prime location is the ideal "show home" to display your property in the best light.Our self-select showroom also adds value, with customers able to browse for the right property at ease, aided by our team of friendly and enthusiastic staff.
Internet Marketing
Full details of all our properties, including professional images, detailed floor plans and maps of the area are featured on our user-friendly and newly developed website: www.verityfrearson.co.uk and www.housesinharrogate.co.ukWith 77 per cent of all house purchasers starting their property search online, be assured that your property will gain further exposure on the two leading national property search websites: www.primelocation.com and www.rightmove.co.uk.
We invest in Rightmove.co.uk as it attracts over 18 million home movers every month, making it the UK´s number one property website and the most effective way to market your local property in a national market.
Our properties also feature on www.propertyplatform.co.uk and www.homesonview.co.uk, which features over 70,000 properties from all over the UK, with over 1.5 million hits each day.
